BookWild vs eola

eola is a booking platform and consumer marketplace built around watersports and activity centres, with a free Starter plan and a £249-a-month Pro plan. BookWild charges a flat £1 per participant with every feature included, and adds freelance guide management, safety reporting and experience voucher checks.

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Pricing side by side

Taken from each company's own website in September 2026.

Platform fee

BookWild: £1 per participant.

eola: A 5% booking fee on Starter and Pro. Bookings from eola's marketplace cost 15%.

Who pays it

BookWild: You. It's never added to your customer's bill.

eola: Typically your customer, at checkout.

Monthly fee

BookWild: None.

eola: £0 on Starter, £249 + VAT on Pro. Discount codes and rentals need Pro.

Card processing

BookWild: Stripe's standard rates, through a Stripe account in your business's name: 1.5% + 20p for standard UK cards, 2.8% + 20p for premium UK cards.

eola: 1.7% + 30p, paid by you. eola collects payments and pays you weekly.

Contract

BookWild: None. Cancel any time.

eola: The FAQ says cancel at any time; the terms ask for four weeks' written notice.

Pricing	BookWild	eola
Platform fee	£1 per participant.	A 5% booking fee on Starter and Pro. Bookings from eola's marketplace cost 15%.
Who pays it	You. It's never added to your customer's bill.	Typically your customer, at checkout.
Monthly fee	None.	£0 on Starter, £249 + VAT on Pro. Discount codes and rentals need Pro.
Card processing	Stripe's standard rates, through a Stripe account in your business's name: 1.5% + 20p for standard UK cards, 2.8% + 20p for premium UK cards.	1.7% + 30p, paid by you. eola collects payments and pays you weekly.
Contract	None. Cancel any time.	The FAQ says cancel at any time; the terms ask for four weeks' written notice.

Platform fees on a booking for 6 people

Price a head	£25 (£150 booking)	£45 (£270 booking)	£65 (£390 booking)
BookWild	£6.00	£6.00	£6.00
eola at 5%	£7.50	£13.50	£19.50

eola's 5% booking fee is typically paid by your customer at checkout, so it's added to their bill rather than taken from yours.

Platform fees at face value; card processing is listed separately above. Prices correct as of September 2026. Spotted something out of date? Tell us and we'll fix it.

Feature by feature

"Not listed" means we couldn't find it on the eola website or help pages in September 2026. It may still exist, so tell us if we've missed it.

Bookings and payments

Online bookings: BookWild:

Yes
Scheduled sessions, private bookings and equipment hire

eola:

Yes
Digital waivers: BookWild:

Yes
Versioned, with guardian signing for under-18s

eola:

Yes
AI checker on Pro
Gift cards and discount codes: BookWild:

Yes

eola:

Partly
Vouchers on all plans, discount codes on Pro
Buy a Gift and Red Letter Days vouchers: BookWild:

Yes
Checked automatically

eola:

Not listed
Equipment hire: BookWild:

Yes
Stock per base, with card-hold deposits

eola:

Partly
Rentals on Pro
Card readers for walk-ins: BookWild:

Yes
Stripe Terminal

eola:

Yes
Onsite point of sale

Team and safety

Staff scheduling: BookWild:

Yes
Guides accept or decline

eola:

Yes
Instructor availability; rotas through Shiftie
Qualification tracking: BookWild:

Yes
Expiry reminders; expired guides can't be assigned

eola:

Yes
Stores expiry dates
One login for guides who work for several operators: BookWild:

Yes

eola:

Not listed
Incident and near-miss reports: BookWild:

Yes
With a RIDDOR flag

eola:

Not listed

Reach and admin

OTA listings: BookWild:

No
Not yet

eola:

Partly
eola's marketplace and Google Things to Do
Accounting sync: BookWild:

No

eola:

Not listed
Exports reports
Text messages: BookWild:

No

eola:

Not listed
Native mobile app: BookWild:

No

eola:

Not listed

Feature	BookWild	eola
Bookings and payments
Online bookings	Yes Scheduled sessions, private bookings and equipment hire	Yes
Digital waivers	Yes Versioned, with guardian signing for under-18s	Yes AI checker on Pro
Gift cards and discount codes	Yes	Partly Vouchers on all plans, discount codes on Pro
Buy a Gift and Red Letter Days vouchers	Yes Checked automatically	Not listed
Equipment hire	Yes Stock per base, with card-hold deposits	Partly Rentals on Pro
Card readers for walk-ins	Yes Stripe Terminal	Yes Onsite point of sale
Team and safety
Staff scheduling	Yes Guides accept or decline	Yes Instructor availability; rotas through Shiftie
Qualification tracking	Yes Expiry reminders; expired guides can't be assigned	Yes Stores expiry dates
One login for guides who work for several operators	Yes	Not listed
Incident and near-miss reports	Yes With a RIDDOR flag	Not listed
Reach and admin
OTA listings	No Not yet	Partly eola's marketplace and Google Things to Do
Accounting sync	No	Not listed Exports reports
Text messages	No	Not listed
Native mobile app	No	Not listed

Where eola is the better choice

If you want new customers to find you, eola’s marketplace does that job. eola says it reaches around a million adventure enthusiasts, and it takes 15% only on the bookings it brings you. It also gets you onto Google Things to Do, and on its Starter plan the booking fee goes on your customer’s bill rather than yours.

Pro adds AI tools for writing your listings and checking waiver answers, and every plan includes memberships.

Switching from eola

Timing. eola’s terms ask for four weeks’ written notice, so give it before your season starts.
Payments. eola collects your payments and pays you weekly. With BookWild, customers pay into a Stripe account in your business’s name.
Marketplace customers. Under eola’s terms, eola is the data controller for bookings made through its marketplace, so check what you can take with you.
Your data. eola’s reports can be filtered and exported.

Get in touch and we’ll help you set up your activities.

Sources

Checked in September 2026. Each company can change its pricing and features at any time.

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