BookWild vs FareHarbor

FareHarbor is one of the biggest tour and activity booking systems, owned by Booking Holdings, with 250+ OTA connections, native apps and round-the-clock support. It doesn't publish a price list. BookWild is a small, UK-built platform for outdoor operators, with a published £1 per participant and no booking fee on your customer's bill.

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Pricing side by side

Taken from each company's own website in September 2026.

Platform fee

BookWild: £1 per participant.

FareHarbor: No published price list. Its help centre gives a 6% booking fee for businesses with under $35,000 of online bookings a year, plus 2% on API bookings in some markets.

Who pays it

BookWild: You. It's never added to your customer's bill.

FareHarbor: Your customer: FareHarbor adds it to the price, including on dashboard and walk-up bookings.

Monthly fee

BookWild: None.

FareHarbor: Not stated for the booking software. FareHarbor websites are priced per order.

Card processing

BookWild: Stripe's standard rates, through a Stripe account in your business's name: 1.5% + 20p for standard UK cards, 2.8% + 20p for premium UK cards.

FareHarbor: Deducted from your payouts. The rate isn't published.

Contract

BookWild: None. Cancel any time.

FareHarbor: Either side can end it with 15 days' written notice.

Pricing	BookWild	FareHarbor
Platform fee	£1 per participant.	No published price list. Its help centre gives a 6% booking fee for businesses with under $35,000 of online bookings a year, plus 2% on API bookings in some markets.
Who pays it	You. It's never added to your customer's bill.	Your customer: FareHarbor adds it to the price, including on dashboard and walk-up bookings.
Monthly fee	None.	Not stated for the booking software. FareHarbor websites are priced per order.
Card processing	Stripe's standard rates, through a Stripe account in your business's name: 1.5% + 20p for standard UK cards, 2.8% + 20p for premium UK cards.	Deducted from your payouts. The rate isn't published.
Contract	None. Cancel any time.	Either side can end it with 15 days' written notice.

Platform fees on a booking for 6 people

Price a head	£25 (£150 booking)	£45 (£270 booking)	£65 (£390 booking)
BookWild	£6.00	£6.00	£6.00
FareHarbor at 6%	£9.00	£16.20	£23.40

FareHarbor doesn't publish a price list. 6% is the booking fee its help centre gives for businesses with under $35,000 of online direct bookings a year, added to the customer's bill. The rate above that isn't published.

Platform fees at face value; card processing is listed separately above. Prices correct as of September 2026. Spotted something out of date? Tell us and we'll fix it.

Feature by feature

"Not listed" means we couldn't find it on the FareHarbor website or help pages in September 2026. It may still exist, so tell us if we've missed it.

Bookings and payments

Online bookings: BookWild:

Yes
Scheduled sessions, private bookings and equipment hire

FareHarbor:

Yes
Digital waivers: BookWild:

Yes
Versioned, with guardian signing for under-18s

FareHarbor:

Yes
Free, in selected regions
Gift cards and discount codes: BookWild:

Yes

FareHarbor:

Yes
Buy a Gift and Red Letter Days vouchers: BookWild:

Yes
Checked automatically

FareHarbor:

Not listed
Takes voucher codes, but neither brand is named
Equipment hire: BookWild:

Yes
Stock per base, with card-hold deposits

FareHarbor:

Yes
Rentals with card holds
Card readers for walk-ins: BookWild:

Yes
Stripe Terminal

FareHarbor:

Yes
Readers bought through FareHarbor

Team and safety

Staff scheduling: BookWild:

Yes
Guides accept or decline

FareHarbor:

Yes
Crew assignment
Qualification tracking: BookWild:

Yes
Expiry reminders; expired guides can't be assigned

FareHarbor:

Not listed
One login for guides who work for several operators: BookWild:

Yes

FareHarbor:

Not listed
Incident and near-miss reports: BookWild:

Yes
With a RIDDOR flag

FareHarbor:

Not listed

Reach and admin

OTA listings: BookWild:

No
Not yet

FareHarbor:

Yes
250+ OTAs and 500+ affiliates
Accounting sync: BookWild:

No

FareHarbor:

Yes
QuickBooks Online, Xero
Text messages: BookWild:

No

FareHarbor:

Yes
Native mobile app: BookWild:

No

FareHarbor:

Yes
iOS and Android, with offline check-in

Feature	BookWild	FareHarbor
Bookings and payments
Online bookings	Yes Scheduled sessions, private bookings and equipment hire	Yes
Digital waivers	Yes Versioned, with guardian signing for under-18s	Yes Free, in selected regions
Gift cards and discount codes	Yes	Yes
Buy a Gift and Red Letter Days vouchers	Yes Checked automatically	Not listed Takes voucher codes, but neither brand is named
Equipment hire	Yes Stock per base, with card-hold deposits	Yes Rentals with card holds
Card readers for walk-ins	Yes Stripe Terminal	Yes Readers bought through FareHarbor
Team and safety
Staff scheduling	Yes Guides accept or decline	Yes Crew assignment
Qualification tracking	Yes Expiry reminders; expired guides can't be assigned	Not listed
One login for guides who work for several operators	Yes	Not listed
Incident and near-miss reports	Yes With a RIDDOR flag	Not listed
Reach and admin
OTA listings	No Not yet	Yes 250+ OTAs and 500+ affiliates
Accounting sync	No	Yes QuickBooks Online, Xero
Text messages	No	Yes
Native mobile app	No	Yes iOS and Android, with offline check-in

Where FareHarbor is the better choice

If distribution is your priority, FareHarbor is hard to beat: 250+ OTAs and 500+ affiliates through one contract and one dashboard. It has native iOS and Android apps with offline check-in, and 24/7 support by phone or email. When you join, it builds your dashboard and moves your future reservations across for you.

BookWild doesn’t have OTA connections or a native app yet.

Switching from FareHarbor

Your website. If FareHarbor built your site, the site and its WordPress theme stay FareHarbor’s when you leave, so plan the website move first.
Payments. FareHarbor processes your payments itself. With BookWild, customers pay into a Stripe account in your business’s name.
Bookings you’ve already taken. Paid bookings stay in FareHarbor. Keep it running until they’ve happened, or add them to BookWild by hand.
Timing. Either side can end FareHarbor’s terms with 15 days’ written notice.

Get in touch and we’ll help you set up your activities.

Sources

Checked in September 2026. Each company can change its pricing and features at any time.

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